Clothes Don't Maketh The Man - Advertising, Branding, Communication & Design

Let us design for the living now. Not the Dead Muse.

Kal Kalim
12 April 2025
Blog / Clothes Don't Maketh The Man / Design is in the Purpose
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An open call to fashion’s future from a designer who is done playing dress-up. It is like the fashion world is stuck in this loop of romanticising the past—always digging…

Beyond The 21-Day Habit Formation Myth

Introduction Discover the truth behind the widely believed 21-day habit formation myth. Unravelling the complexities of habit building and why a one-size-fits-all approach might not be the key to lasting…

EMBRACING TRUE DIVERSITY : Beyond appearances to the essence of thought

admin
25 August 2023
Art & Arithmatic of Advertising / Blog / Clothes Don't Maketh The Man / Design is in the Purpose / Diamonds are Forever / Soul & Science of Social Media
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The concept of diversity has emerged as a cornerstone of progress and unity in a rapidly evolving global landscape. Traditionally, diversity is often associated with visible characteristics like race, ethnicity…

GRATEFUL: A letter to the Clothes Don’t Maketh The Man Boys 2022 Edition

admin
13 August 2023
Blog / Clothes Don't Maketh The Man / Design is in the Purpose
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To the Remarkable CDMTM Boys, A heartfelt thank you resounds as we reflect upon the impactful journey of the "Spraying Happiness" campaign. Your unwavering participation, dedication and commitment to upholding…

DISCLAIMER: Respectful engagement and clear guidelines throughout the campaign

admin
13 August 2023
Art & Arithmatic of Advertising / Blog / Clothes Don't Maketh The Man / Soul & Science of Social Media
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It's imperative to note that throughout the "Spraying Happiness" campaign, utmost care was taken to ensure that the initiative upheld the values of respect, consideration and privacy. Clear guidelines were…

SPRAYING HAPPINESS: Connecting hearts and initiating change through genuine conversations

admin
13 August 2023
Art & Arithmatic of Advertising / Blog / Clothes Don't Maketh The Man / Design is in the Purpose / Soul & Science of Social Media
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The "Spraying Happiness" campaign stands as a refreshing testament to the power of human interaction, kindness and genuine conversations. This collaborative effort between Clothes Don't Maketh the Man (CDMTM) Season…

SUSTAINABLE FASHION: Unraveling myths and embracing ethical practices through Sustainability Steps

admin
6 August 2023
Blog / Clothes Don't Maketh The Man / Diamonds are Forever
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The fashion industry has been witnessing a significant shift towards sustainability and ethical practices. As the founder of various sustainability initiatives and an advocate for responsible advertising, I am deeply…

BTBTS: Diving deeper than just going Behind the Scenes

admin
20 January 2022
Blog / Clothes Don't Maketh The Man / Diamonds are Forever

The fashion industry and the modelling world have long been associated with glamour, beauty and perfection. However, behind the scenes, the reality is often far from perfect. Models are often…