PURPOSE

most powerfulpillars of brand building xplained by Kal Kalim

5 Most Powerful Pillars of Brand Building

"It's the story we tell, the image we project and the emotions we evoke." It's a journey that began with a simple concept—awareness. Businesses, whether big or small, sought ways...
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most powerfulpillars of brand building xplained by Kal Kalim

Beyond The 21-Day Habit Formation Myth

IntroductionDiscover the truth behind the widely believed 21-day habit formation myth. Unravelling the complexities of habit building and why a one-size-fits-all approach might not be the key to lasting change....
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most powerfulpillars of brand building xplained by Kal Kalim

WHERE DO YOU LIVE? Navigating the clouded landscape of our personal and professional lives

My answer to this question has kept changing over the last few years. Currently, “I live on whatsapp.” That is where you will find me.  Our lives have transcended physical...
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most powerfulpillars of brand building xplained by Kal Kalim

EMBRACING TRUE DIVERSITY : Beyond appearances to the essence of thought

The concept of diversity has emerged as a cornerstone of progress and unity in a rapidly evolving global landscape. Traditionally, diversity is often associated with visible characteristics like race, ethnicity...
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most powerfulpillars of brand building xplained by Kal Kalim

KAL KALIM : Rediscovering Humanity in Business

Though the world of business and marketing is ever-evolving, there's a term that has gained ubiquitous usage. It is a phrase that rolls off the tongues of entrepreneurs, marketers and...
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most powerfulpillars of brand building xplained by Kal Kalim

CONSISTENCY IN BRANDING: Crafting a lasting impression

Trends will keep evolving at the blink of an eye while one factor remains constant: the power of consistency in branding.  Often hailed as the cornerstone of successful branding, consistency...
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most powerfulpillars of brand building xplained by Kal Kalim

OUR PHILOSOPHY: Navigating brand success with a wholistic approach

We often encounter brands and businesses who approach us with immediate needs for a specific season or project. And we totally understand and respect that. Having been personally working with...
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most powerfulpillars of brand building xplained by Kal Kalim

EMBRACING A BREATH OF FRESH AIR: The Smoke-Free Initiative with Jass Fresh and Jass Cool

'The purpose behind the Smoke-Free Initiative' The Smoke-Free Campaign is more than just a plea to quit smoking. It is a rallying cry for a smoke-free world. Its purpose resonates...
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most powerfulpillars of brand building xplained by Kal Kalim

GRATEFUL: A letter to the Clothes Don’t Maketh The Man Boys 2022 Edition

To the Remarkable CDMTM Boys, A heartfelt thank you resounds as we reflect upon the impactful journey of the "Spraying Happiness" campaign. Your unwavering participation, dedication and commitment to upholding...
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most powerfulpillars of brand building xplained by Kal Kalim

DISCLAIMER: Respectful engagement and clear guidelines throughout the campaign

It's imperative to note that throughout the "Spraying Happiness" campaign, utmost care was taken to ensure that the initiative upheld the values of respect, consideration and privacy. Clear guidelines were...
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most powerfulpillars of brand building xplained by Kal Kalim

SPRAYING HAPPINESS: Connecting hearts and initiating change through genuine conversations

The "Spraying Happiness" campaign stands as a refreshing testament to the power of human interaction, kindness and genuine conversations.  This collaborative effort between Clothes Don't Maketh the Man (CDMTM) Season...
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most powerfulpillars of brand building xplained by Kal Kalim

JASS NUMBER ONE: Redefining elegance with the “Jass Number One” campaign

Innovation often stems from unexpected sources in the world of advertising and communication. Our journey with Jass Perfumes, in collaboration with SFP Sons, is a testament to this notion. A...
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PROJECTS

style-up

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design is in the purpose

Design is not just about aesthetics or functionality. It’s about creating something with a larger purpose and impact on the …

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as queer as

AS QUEER AS is a designer collection created by Kal Kalim as part of the Metaphor Project. The all-white collection …

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metaphor

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clothes don’t maketh the man

Clothes Don’t taketh The Man (CDMTM) is a life-changing program founded by Kal Kalim, aimed at helping young men in …

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and they became one

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miles to go

DIScover India Studios takes a unique approach to campaigns, one that prioritizes diversity, inclusiveness, and ethical practices. For over two …

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rise of a nation

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Discover India Studios is a collaborative project by Julia Lazareva & Kal Kalim in association with Jeans Corporation Australia & Clarence Models 
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