Blog - Advertising, Branding, Communication & Design

5 Most Powerful Pillars of Brand Building

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1 October 2023
Blog
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"It's the story we tell, the image we project and the emotions we evoke." It's a journey that began with a simple concept—awareness. Businesses, whether big or small, sought ways…

Beyond The 21-Day Habit Formation Myth

IntroductionDiscover the truth behind the widely believed 21-day habit formation myth. Unravelling the complexities of habit building and why a one-size-fits-all approach might not be the key to lasting change.…

WHERE DO YOU LIVE? Navigating the clouded landscape of our personal and professional lives

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25 August 2023
Blog / Design is in the Purpose / Soul & Science of Social Media
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My answer to this question has kept changing over the last few years. Currently, “I live on whatsapp.” That is where you will find me. Our lives have transcended physical…

EMBRACING TRUE DIVERSITY : Beyond appearances to the essence of thought

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25 August 2023
Art & Arithmatic of Advertising / Blog / Clothes Don't Maketh The Man / Design is in the Purpose / Diamonds are Forever / Soul & Science of Social Media
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The concept of diversity has emerged as a cornerstone of progress and unity in a rapidly evolving global landscape. Traditionally, diversity is often associated with visible characteristics like race, ethnicity…

KAL KALIM : Rediscovering Humanity in Business

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22 August 2023
Art & Arithmatic of Advertising / Blog / Design is in the Purpose / Soul & Science of Social Media
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Though the world of business and marketing is ever-evolving, there's a term that has gained ubiquitous usage. It is a phrase that rolls off the tongues of entrepreneurs, marketers and…

CONSISTENCY IN BRANDING: Crafting a lasting impression

Trends will keep evolving at the blink of an eye while one factor remains constant: the power of consistency in branding. Often hailed as the cornerstone of successful branding, consistency…

OUR PHILOSOPHY: Navigating brand success with a wholistic approach

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20 August 2023
Art & Arithmatic of Advertising / Bigger Bang for the Buck / Blog / Design is in the Purpose / Soul & Science of Social Media
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We often encounter brands and businesses who approach us with immediate needs for a specific season or project. And we totally understand and respect that. Having been personally working with…

EMBRACING A BREATH OF FRESH AIR: The Smoke-Free Initiative with Jass Fresh and Jass Cool

Kal
15 August 2023
Art & Arithmatic of Advertising / Bigger Bang for the Buck / Blog / Design is in the Purpose / Soul & Science of Social Media
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'The purpose behind the Smoke-Free Initiative' The Smoke-Free Campaign is more than just a plea to quit smoking. It is a rallying cry for a smoke-free world. Its purpose resonates…

GRATEFUL: A letter to the Clothes Don’t Maketh The Man Boys 2022 Edition

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13 August 2023
Blog / Clothes Don't Maketh The Man / Design is in the Purpose
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To the Remarkable CDMTM Boys, A heartfelt thank you resounds as we reflect upon the impactful journey of the "Spraying Happiness" campaign. Your unwavering participation, dedication and commitment to upholding…

DISCLAIMER: Respectful engagement and clear guidelines throughout the campaign

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13 August 2023
Art & Arithmatic of Advertising / Blog / Clothes Don't Maketh The Man / Soul & Science of Social Media
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It's imperative to note that throughout the "Spraying Happiness" campaign, utmost care was taken to ensure that the initiative upheld the values of respect, consideration and privacy. Clear guidelines were…