Soul & Science of Social Media - Advertising, Branding, Communication & Design

Breathing Brands: Why Storytelling Should be Alive, Not Scripted

Kal Kalim
6 April 2025
Blog / Art & Arithmatic of Advertising / Design is in the Purpose / Soul & Science of Social Media
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Breathing Brands: The evolution of Storytelling by Kal Kalim There is a word that gets thrown around a lot in creative and branding circles: Storytelling. Everyone has a take. Everyone…

WHERE DO YOU LIVE? Navigating the clouded landscape of our personal and professional lives

admin
25 August 2023
Blog / Design is in the Purpose / Soul & Science of Social Media
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My answer to this question has kept changing over the last few years. Currently, “I live on whatsapp.” That is where you will find me. Our lives have transcended physical…

EMBRACING TRUE DIVERSITY : Beyond appearances to the essence of thought

admin
25 August 2023
Art & Arithmatic of Advertising / Blog / Clothes Don't Maketh The Man / Design is in the Purpose / Diamonds are Forever / Soul & Science of Social Media
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The concept of diversity has emerged as a cornerstone of progress and unity in a rapidly evolving global landscape. Traditionally, diversity is often associated with visible characteristics like race, ethnicity…

Rediscovering Humanity in Business

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22 August 2023
Blog / Art & Arithmatic of Advertising / Design is in the Purpose / Soul & Science of Social Media
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Though the world of business and marketing is ever-evolving, there's a term that has gained ubiquitous usage. It is a phrase that rolls off the tongues of entrepreneurs, marketers and…

OUR PHILOSOPHY: Navigating brand success with a wholistic approach

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20 August 2023
Art & Arithmatic of Advertising / Bigger Bang for the Buck / Blog / Design is in the Purpose / Soul & Science of Social Media
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Navigating brand success We often encounter brands and businesses who approach us with immediate needs for a specific season or project. And we totally understand and respect that. Having been…

EMBRACING A BREATH OF FRESH AIR: The Smoke-Free Initiative with Jass Fresh and Jass Cool

Kal
15 August 2023
Art & Arithmatic of Advertising / Bigger Bang for the Buck / Blog / Design is in the Purpose / Soul & Science of Social Media
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'The purpose behind the Smoke-Free Initiative' The Smoke-Free Campaign is more than just a plea to quit smoking. It is a rallying cry for a smoke-free world. Its purpose resonates…

DISCLAIMER: Respectful engagement and clear guidelines throughout the campaign

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13 August 2023
Art & Arithmatic of Advertising / Blog / Clothes Don't Maketh The Man / Soul & Science of Social Media
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It's imperative to note that throughout the "Spraying Happiness" campaign, utmost care was taken to ensure that the initiative upheld the values of respect, consideration and privacy. Clear guidelines were…

SPRAYING HAPPINESS: Connecting hearts and initiating change through genuine conversations

admin
13 August 2023
Art & Arithmatic of Advertising / Blog / Clothes Don't Maketh The Man / Design is in the Purpose / Soul & Science of Social Media
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The "Spraying Happiness" campaign stands as a refreshing testament to the power of human interaction, kindness and genuine conversations. This collaborative effort between Clothes Don't Maketh the Man (CDMTM) Season…

EMPOWERMENT BEYOND THE RUNWAY: Transformative journeys and unbreakable sisterhood of Asoty

admin
11 August 2023
Blog / Design is in the Purpose / Diamonds are Forever / Soul & Science of Social Media
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Where dreams collide with determination, the Australian Supermodel of the Year Academy stands as a symbol of empowerment inspiring the lives of aspiring models and shaping the fashion industry with…

SUSTAINABLE FASHION EDUCATION: Unveiling the beauty of heritage and sustainability

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7 August 2023
Blog / Design is in the Purpose / Diamonds are Forever / Soul & Science of Social Media
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As an advocate for sustainable fashion for the last few years, I have worked on multiple initiatives to promote ethical practices and conscious consumerism within the fashion industry. But one…