“The myth. The math. The mystery. The mastery. And the magic, that goes into making people buy things that they don’t need, at prices they can’t afford. . . . The madness.” – Kal Kalim
“How do people perceive your brand? Is the desire for your brand strong enough? ‘ That is the first & most important step. The next one is the connection, “do they connect with your brand?” And the final one, “Is your brand affordable & available to this audience?” – Kal Kalim
“This is how it is done.” “This is the only way to do it.” “I have been doing this for a long time.” “I have created multiple brands” All of this is irrelevant in today’s world. There are no experts. There are no ***king rules. – Kal Kalim
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Put your Content Strategy through these tests.” Is it consistent? Is it creative? Is it authentic and original? Is it relevant to your audience? Is it informative and educational? Is it scalable in a way that is simple & system-driven? Most importantly, is it inspiring? ” – Kal Kalim
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