. - Advertising, Branding, Communication & Design

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PURPOSE

Beyond The 21-Day Habit Formation Myth

IntroductionDiscover the truth behind the widely believed 21-day habit formation myth. Unravelling the complexities of habit building and why a one-size-fits-all approach might not be the key to lasting change....

WHERE DO YOU LIVE? Navigating the clouded landscape of our personal and professional lives

HELLO My answer to this question has kept changing over the last few years. Currently, “I live on whatsapp.” That is where you will find me. Our lives have transcended...

EMBRACING TRUE DIVERSITY : Beyond appearances to the essence of thought

The concept of diversity has emerged as a cornerstone of progress and unity in a rapidly evolving global landscape. Traditionally, diversity is often associated with visible characteristics like race, ethnicity...

KAL KALIM : Rediscovering Humanity in Business

Though the world of business and marketing is ever-evolving, there's a term that has gained ubiquitous usage. It is a phrase that rolls off the tongues of entrepreneurs, marketers and...

CONSISTENCY IN BRANDING: Crafting a lasting impression

Trends will keep evolving at the blink of an eye while one factor remains constant: the power of consistency in branding. Often hailed as the cornerstone of successful branding, consistency...

OUR PHILOSOPHY: Navigating brand success with a wholistic approach

We often encounter brands and businesses who approach us with immediate needs for a specific season or project. And we totally understand and respect that. Having been personally working with...