BTBTS: Diving deeper than just going Behind the Scenes

BTBTS: Diving deeper than just going Behind the Scenes

The fashion industry and the modelling world have long been associated with glamour, beauty and perfection. However, behind the scenes, the reality is often far from perfect. Models are often subjected to unrealistic expectations, harsh working conditions and a lack of transparency and respect.

The BTBTS project aims to shed light on the reality of the modelling world and provide aspiring models with the knowledge they need to make informed and responsible choices. With a focus on transparency, respect, kindness, and humanity, the project is a step deeper than traditional “behind the scenes” content.

One of the key areas of focus for the project is sisterhood. In an industry that often pits women against each other, it’s important to emphasize the power of female solidarity and support. The project also emphasizes sustainability, inclusiveness and diversity in a true sense, recognising that the fashion industry has a long way to go in terms of representing and celebrating people of all shapes, sizes and backgrounds.

Ultimately, the BTBTS project is about empowering models to take control of their careers and make choices that align with their values and beliefs. By providing fundamental information and promoting transparency and respect, the project is helping to create a more responsible and ethical fashion industry for all.

Behind The BTS ( Behind the “Behind The Scenes” ) is a platform for models, brands, experts and industry professionals to share stories and insights about the real world of advertising, modelling, social media and fashion in order to bring more transparency, responsibility and accountability.

Beyond The 21-Day Habit Formation Myth

IntroductionDiscover the truth behind the widely believed 21-day habit formation myth. Unravelling the complexities of habit building and why a one-size-fits-all approach might not be the key to lasting change....

WHERE DO YOU LIVE? Navigating the clouded landscape of our personal and professional lives

HELLO My answer to this question has kept changing over the last few years. Currently, “I live on whatsapp.” That is where you will find me.  Our lives have transcended...

EMBRACING TRUE DIVERSITY : Beyond appearances to the essence of thought

The concept of diversity has emerged as a cornerstone of progress and unity in a rapidly evolving global landscape. Traditionally, diversity is often associated with visible characteristics like race, ethnicity...

KAL KALIM : Rediscovering Humanity in Business

Though the world of business and marketing is ever-evolving, there's a term that has gained ubiquitous usage. It is a phrase that rolls off the tongues of entrepreneurs, marketers and...

CONSISTENCY IN BRANDING: Crafting a lasting impression

Trends will keep evolving at the blink of an eye while one factor remains constant: the power of consistency in branding.  Often hailed as the cornerstone of successful branding, consistency...

OUR PHILOSOPHY: Navigating brand success with a wholistic approach

We often encounter brands and businesses who approach us with immediate needs for a specific season or project. And we totally understand and respect that. Having been personally working with...
This error message is only visible to WordPress admins

Error: No connected account.

Please go to the Instagram Feed settings page to connect an account.

2023 © Discover India Studioas I All Rights Reserved
Discover India Studios is a collaborative project by Julia Lazareva & Kal Kalim in association with Jeans Corporation Australia & Clarence Models 
Close Menu

YOU ARE PRECIOUS

DIAMONDS ARE FOREVER

SISTERHOOD ENTERPRISE

WITH LOVE FROM MUM

SMELLS LIKE YOU

SPRAYING HAPPINESS

DESIGN IS IN PURPOSE

ISLAND OF GODS

SELF CARE

STREET WORKSHOP