The fashion industry and the modelling world have long been associated with glamour, beauty and perfection. However, behind the scenes, the reality is often far from perfect. Models are often subjected to unrealistic expectations, harsh working conditions and a lack of transparency and respect.
The BTBTS project aims to shed light on the reality of the modelling world and provide aspiring models with the knowledge they need to make informed and responsible choices. With a focus on transparency, respect, kindness, and humanity, the project is a step deeper than traditional “behind the scenes” content.
One of the key areas of focus for the project is sisterhood. In an industry that often pits women against each other, it’s important to emphasize the power of female solidarity and support. The project also emphasizes sustainability, inclusiveness and diversity in a true sense, recognising that the fashion industry has a long way to go in terms of representing and celebrating people of all shapes, sizes and backgrounds.
Ultimately, the BTBTS project is about empowering models to take control of their careers and make choices that align with their values and beliefs. By providing fundamental information and promoting transparency and respect, the project is helping to create a more responsible and ethical fashion industry for all.
Behind The BTS ( Behind the “Behind The Scenes” ) is a platform for models, brands, experts and industry professionals to share stories and insights about the real world of advertising, modelling, social media and fashion in order to bring more transparency, responsibility and accountability.
