miles to go

DIScover India Studios takes a unique approach to campaigns, one that prioritizes diversity, inclusiveness, and ethical practices. For over two decades, we have worked to represent and celebrate people from all backgrounds and identities, ensuring that everyone is visible in the fashion industry.

Our campaigns feature models of different nationalities, ethnicities, and cultures, reflecting the true diversity of society. We believe that this approach not only aligns with our moral obligations, but also creates a deeper connection with audiences who can see themselves represented in our work.

We have never followed trends or what’s “cool”. We stayed true to our values and principles, striving to create campaigns that are not only visually stunning, but also meaningful and impactful. Our approach to campaigns reflects our unwavering commitment to creating a better world through creativity. We believe that by prioritizing diversity, inclusiveness, and ethical practices, we can inspire positive change and help create a more equitable and sustainable future through the world of fashion.

Featured here is our work with Derby Men, a responsible menswear brand headquartered in Chennai, India. The campaign, shot in 2018, showcased models of different ages, body types, and skin colors. It was a powerful statement about the importance of diversity and inclusiveness in the fashion industry.

Beyond The 21-Day Habit Formation Myth

IntroductionDiscover the truth behind the widely believed 21-day habit formation myth. Unravelling the complexities of habit building and why a one-size-fits-all approach might not be the key to lasting change....

WHERE DO YOU LIVE? Navigating the clouded landscape of our personal and professional lives

HELLO My answer to this question has kept changing over the last few years. Currently, “I live on whatsapp.” That is where you will find me.  Our lives have transcended...

EMBRACING TRUE DIVERSITY : Beyond appearances to the essence of thought

The concept of diversity has emerged as a cornerstone of progress and unity in a rapidly evolving global landscape. Traditionally, diversity is often associated with visible characteristics like race, ethnicity...

KAL KALIM : Rediscovering Humanity in Business

Though the world of business and marketing is ever-evolving, there's a term that has gained ubiquitous usage. It is a phrase that rolls off the tongues of entrepreneurs, marketers and...

CONSISTENCY IN BRANDING: Crafting a lasting impression

Trends will keep evolving at the blink of an eye while one factor remains constant: the power of consistency in branding.  Often hailed as the cornerstone of successful branding, consistency...

OUR PHILOSOPHY: Navigating brand success with a wholistic approach

We often encounter brands and businesses who approach us with immediate needs for a specific season or project. And we totally understand and respect that. Having been personally working with...
This error message is only visible to WordPress admins

Error: No connected account.

Please go to the Instagram Feed settings page to connect an account.

2023 © Discover India Studioas I All Rights Reserved
Discover India Studios is a collaborative project by Julia Lazareva & Kal Kalim in association with Jeans Corporation Australia & Clarence Models 
Close Menu

YOU ARE PRECIOUS

DIAMONDS ARE FOREVER

SISTERHOOD ENTERPRISE

WITH LOVE FROM MUM

SMELLS LIKE YOU

SPRAYING HAPPINESS

DESIGN IS IN PURPOSE

ISLAND OF GODS

SELF CARE

STREET WORKSHOP