GRATEFUL: A letter to the Clothes Don’t Maketh The Man Boys 2022 Edition

Xplained by Kal Kalim Designer, Fashion Photographer & Creative Director Australia, Bali, France, India

To the Remarkable CDMTM Boys,

A heartfelt thank you resounds as we reflect upon the impactful journey of the “Spraying Happiness” campaign. Your unwavering participation, dedication and commitment to upholding the campaign’s values have been nothing short of inspiring.

Your genuine enthusiasm to create meaningful connections and initiate conversations in public spaces has showcased the remarkable potential of spreading joy and unity through simple acts of kindness. Your willingness to engage respectfully, while also prioritising individual choices and privacy has been a true testament to your empathy and maturity.

Throughout the campaign, you embraced the idea and guidelines with diligence ensuring that every interaction was rooted in respect and consideration for others. Your actions have not only brought smiles to the faces of those you engaged with but have also contributed to reshaping societal norms around conversations with strangers.

Your involvement in the “Spraying Happiness” campaign has resonated deeply reminding us all that authentic connections are forged through understanding, empathy and the shared human experience. Your commitment to these values speaks volumes about your character and your ability to lead by example.

On behalf of the initiative and everyone who has been touched by your efforts, we extend our heartfelt gratitude. Your contributions have reaffirmed the potential for positive change when driven by respect, compassion and a genuine desire to connect.

Thank you for being the driving force behind the “Spraying Happiness” campaign. Your active participation and dedication are a beacon of hope for a more united and compassionate society.

Grateful,

Kal

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Discover India Studios is a collaborative project by Kal Kalim in association with Jeans Corporation Australia & Clarence Models 
 
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DIAMONDS ARE FOREVER

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SPRAYING HAPPINESS

DESIGN IS IN PURPOSE

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