most powerfulpillars of brand building xplained by Kal Kalim

5 Most Powerful Pillars of Brand Building

It’s a journey that began with a simple concept—awareness. Businesses, whether big or small, sought ways to make people aware of their products, services and …

Read More
most powerfulpillars of brand building xplained by Kal Kalim

Beyond The 21-Day Habit Formation Myth

Introduction Discover the truth behind the widely believed 21-day habit formation myth. Unravelling the complexities of habit building and why a one-size-fits-all approach might not …

Read More
most powerfulpillars of brand building xplained by Kal Kalim

WHERE DO YOU LIVE? Navigating the clouded landscape of our personal and professional lives

My answer to this question has kept changing over the last few years. Currently, “I live on whatsapp.” That is where you will find me.  …

Read More
most powerfulpillars of brand building xplained by Kal Kalim

EMBRACING TRUE DIVERSITY : Beyond appearances to the essence of thought

The concept of diversity has emerged as a cornerstone of progress and unity in a rapidly evolving global landscape. Traditionally, diversity is often associated with …

Read More
most powerfulpillars of brand building xplained by Kal Kalim

KAL KALIM : Rediscovering Humanity in Business

Though the world of business and marketing is ever-evolving, there’s a term that has gained ubiquitous usage. It is a phrase that rolls off the …

Read More
most powerfulpillars of brand building xplained by Kal Kalim

CONSISTENCY IN BRANDING: Crafting a lasting impression

Trends will keep evolving at the blink of an eye while one factor remains constant: the power of consistency in branding.  Often hailed as the …

Read More
most powerfulpillars of brand building xplained by Kal Kalim

OUR PHILOSOPHY: Navigating brand success with a wholistic approach

We often encounter brands and businesses who approach us with immediate needs for a specific season or project. And we totally understand and respect that. …

Read More
most powerfulpillars of brand building xplained by Kal Kalim

EMBRACING A BREATH OF FRESH AIR: The Smoke-Free Initiative with Jass Fresh and Jass Cool

‘The purpose behind the Smoke-Free Initiative’ The Smoke-Free Campaign is more than just a plea to quit smoking. It is a rallying cry for a …

Read More
most powerfulpillars of brand building xplained by Kal Kalim

GRATEFUL: A letter to the Clothes Don’t Maketh The Man Boys 2022 Edition

To the Remarkable CDMTM Boys, A heartfelt thank you resounds as we reflect upon the impactful journey of the “Spraying Happiness” campaign. Your unwavering participation, …

Read More
most powerfulpillars of brand building xplained by Kal Kalim

DISCLAIMER: Respectful engagement and clear guidelines throughout the campaign

It’s imperative to note that throughout the “Spraying Happiness” campaign, utmost care was taken to ensure that the initiative upheld the values of respect, consideration …

Read More
most powerfulpillars of brand building xplained by Kal Kalim

SPRAYING HAPPINESS: Connecting hearts and initiating change through genuine conversations

The “Spraying Happiness” campaign stands as a refreshing testament to the power of human interaction, kindness and genuine conversations.  This collaborative effort between Clothes Don’t …

Read More
most powerfulpillars of brand building xplained by Kal Kalim

JASS NUMBER ONE: Redefining elegance with the “Jass Number One” campaign

Innovation often stems from unexpected sources in the world of advertising and communication. Our journey with Jass Perfumes, in collaboration with SFP Sons, is a …

Read More
most powerfulpillars of brand building xplained by Kal Kalim

PIONEERING CHANGE: The heart behind the Australian Supermodel of the Year Initiative

The Australian Supermodel of the Year initiative is a heartfelt response to a call for change In a world where fashion and modelling often feel …

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most powerfulpillars of brand building xplained by Kal Kalim

EMPOWERMENT BEYOND THE RUNWAY: Transformative journeys and unbreakable sisterhood of Asoty

Where dreams collide with determination, the Australian Supermodel of the Year Academy stands as a symbol of empowerment inspiring the lives of aspiring models and …

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most powerfulpillars of brand building xplained by Kal Kalim

SUSTAINABLE FASHION EDUCATION: Unveiling the beauty of heritage and sustainability

As an advocate for sustainable fashion for the last few years, I have worked on multiple initiatives to promote ethical practices and conscious consumerism within …

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most powerfulpillars of brand building xplained by Kal Kalim

SUSTAINABLE FASHION: Unraveling myths and embracing ethical practices through Sustainability Steps

The fashion industry has been witnessing a significant shift towards sustainability and ethical practices. As the founder of various sustainability initiatives and an advocate for …

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most powerfulpillars of brand building xplained by Kal Kalim

DISCOVER: Responsible advertising and purposeful branding

Inspiring a Sustainable Future Advertising has always had a profound impact on consumer behaviour and society as a whole. Having been part of the design, …

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most powerfulpillars of brand building xplained by Kal Kalim

XPLAINED: A deep dive into our adventures, projects & initiatives

With  XPLAINED, we are thrilled to showcase a rainbow of exciting projects from our flagship initiative, the Australian Super Model of the Year (ASOTY), to …

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most powerfulpillars of brand building xplained by Kal Kalim

WOW: With Or Without a crown you are always a queen

The most important crown is the one you always carry through your acts of Kindness …

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most powerfulpillars of brand building xplained by Kal Kalim

SMELLS LIKE YOU: A campaign to remind you of all the blessings

The “Smells Like You” campaign for the upcoming fragrance range is all about bringing people closer together through the power of scent. It’s a powerful …

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most powerfulpillars of brand building xplained by Kal Kalim

BTBTS: Diving deeper than just going Behind the Scenes

The fashion industry and the modelling world have long been associated with glamour, beauty and perfection. However, behind the scenes, the reality is often far …

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most powerfulpillars of brand building xplained by Kal Kalim

I AM FOREVER: Create a legacy that will last forever

The pursuit of forever may seem like an impossible feat, but it is the legacy that we leave behind that can last forever. This is …

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most powerfulpillars of brand building xplained by Kal Kalim

5 Most Powerful Pillars of Brand Building

"It's the story we tell, the image we project and the emotions we evoke." It's a journey that began with a simple concept—awareness. Businesses, whether big or small, sought ways...
Read More
most powerfulpillars of brand building xplained by Kal Kalim

Beyond The 21-Day Habit Formation Myth

IntroductionDiscover the truth behind the widely believed 21-day habit formation myth. Unravelling the complexities of habit building and why a one-size-fits-all approach might not be the key to lasting change....
Read More
most powerfulpillars of brand building xplained by Kal Kalim

WHERE DO YOU LIVE? Navigating the clouded landscape of our personal and professional lives

My answer to this question has kept changing over the last few years. Currently, “I live on whatsapp.” That is where you will find me.  Our lives have transcended physical...
Read More
most powerfulpillars of brand building xplained by Kal Kalim

EMBRACING TRUE DIVERSITY : Beyond appearances to the essence of thought

The concept of diversity has emerged as a cornerstone of progress and unity in a rapidly evolving global landscape. Traditionally, diversity is often associated with visible characteristics like race, ethnicity...
Read More
most powerfulpillars of brand building xplained by Kal Kalim

KAL KALIM : Rediscovering Humanity in Business

Though the world of business and marketing is ever-evolving, there's a term that has gained ubiquitous usage. It is a phrase that rolls off the tongues of entrepreneurs, marketers and...
Read More
most powerfulpillars of brand building xplained by Kal Kalim

CONSISTENCY IN BRANDING: Crafting a lasting impression

Trends will keep evolving at the blink of an eye while one factor remains constant: the power of consistency in branding.  Often hailed as the cornerstone of successful branding, consistency...
Read More
most powerfulpillars of brand building xplained by Kal Kalim

OUR PHILOSOPHY: Navigating brand success with a wholistic approach

We often encounter brands and businesses who approach us with immediate needs for a specific season or project. And we totally understand and respect that. Having been personally working with...
Read More
most powerfulpillars of brand building xplained by Kal Kalim

EMBRACING A BREATH OF FRESH AIR: The Smoke-Free Initiative with Jass Fresh and Jass Cool

'The purpose behind the Smoke-Free Initiative' The Smoke-Free Campaign is more than just a plea to quit smoking. It is a rallying cry for a smoke-free world. Its purpose resonates...
Read More
most powerfulpillars of brand building xplained by Kal Kalim

GRATEFUL: A letter to the Clothes Don’t Maketh The Man Boys 2022 Edition

To the Remarkable CDMTM Boys, A heartfelt thank you resounds as we reflect upon the impactful journey of the "Spraying Happiness" campaign. Your unwavering participation, dedication and commitment to upholding...
Read More
most powerfulpillars of brand building xplained by Kal Kalim

DISCLAIMER: Respectful engagement and clear guidelines throughout the campaign

It's imperative to note that throughout the "Spraying Happiness" campaign, utmost care was taken to ensure that the initiative upheld the values of respect, consideration and privacy. Clear guidelines were...
Read More
most powerfulpillars of brand building xplained by Kal Kalim

SPRAYING HAPPINESS: Connecting hearts and initiating change through genuine conversations

The "Spraying Happiness" campaign stands as a refreshing testament to the power of human interaction, kindness and genuine conversations.  This collaborative effort between Clothes Don't Maketh the Man (CDMTM) Season...
Read More
most powerfulpillars of brand building xplained by Kal Kalim

JASS NUMBER ONE: Redefining elegance with the “Jass Number One” campaign

Innovation often stems from unexpected sources in the world of advertising and communication. Our journey with Jass Perfumes, in collaboration with SFP Sons, is a testament to this notion. A...
Read More
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style-up

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design is in the purpose

Design is not just about aesthetics or functionality. It’s about creating something with a larger purpose and impact on the …

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as queer as

AS QUEER AS is a designer collection created by Kal Kalim as part of the Metaphor Project. The all-white collection …

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metaphor

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clothes don’t maketh the man

Clothes Don’t taketh The Man (CDMTM) is a life-changing program founded by Kal Kalim, aimed at helping young men in …

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and they became one

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miles to go

DIScover India Studios takes a unique approach to campaigns, one that prioritizes diversity, inclusiveness, and ethical practices. For over two …

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rise of a nation

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2023 © Discover India Studioas I All Rights Reserved
 
Discover India Studios is a collaborative project by Julia Lazareva & Kal Kalim in association with Jeans Corporation Australia & Clarence Models 
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YOU ARE PRECIOUS

DIAMONDS ARE FOREVER

SISTERHOOD ENTERPRISE

WITH LOVE FROM MUM

SMELLS LIKE YOU

SPRAYING HAPPINESS

DESIGN IS IN PURPOSE

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