Fashion Photographer I Model Coach

Meet Julia Lazareva, renowned fashion photographer with an innate ability to capture the true essence of beauty in her images. With over 15 years of experience as a model and a fashion photographer, Julia has a deep understanding of the fashion industry and the art of visual storytelling.

Originally from Russia, Julia has been fortunate enough to work with some of the world's most iconic brands such as Avon, Estel, and City Bank. Her work has graced the covers of numerous international magazines as a model. And her creative work later cementing her status as a talented and sought-after photographer.

In addition to her photography career, Julia is also the founder of a modelling and etiquette school in her hometown, Bratsk,  which serves as a platform to give back to her community. She is passionate about empowering young women and helping them to realize their full potential both in and out of the fashion industry.

Currently, Julia also leads the program and business at the Australian Supermodel of the Year, where she shares her expertise and insights with aspiring models and industry professionals alike. 

With her unique blend of creativity, professionalism, and unwavering dedication, Julia Lazareva is a true visionary in the world of fashion photography, and an inspiration to all who work with her.

Julia frequently travels for modelling, agency and photography work but spends most of her time with projects in Russia, India & Indonesia currently.

Fashion Photographer I Creative Director

Kal is an Australian fashion photographer, communication & fashion designer based in Melbourne, who is passionate about creating meaningful and responsible content. His work focuses on projects that have a deeper purpose and impact on society, with a particular interest in coaching young talent and supporting sustainable initiatives.

In addition to his photography work, Kal is also the co-creator and vision director of Australian Supermodel of the Year, an educational and learning academy, that helps participants discover their inner supermodel and prepare them for the fashion and modelling industry through ongoing mentoring. He also initiated a similar program for men in India, called CDMTM ( Clothes Don't Maketh The Man ) , which focuses on coaching and mentoring men towards becoming a better version of themselves.

Kal loves travelling and collaborating with like-minded people and businesses to create a better world in small ways possible. He is always open to collaborations in the fashion, modelling, beauty, travel and creative fields. You can check out his work and initiatives including Xollaborations, Australian Supermodel of the Year, Clothes Don't Maketh The Man, Discover India Studios, Sisterhood Enterprise, Fundamentals, UNmoda and From Silent Valley through varios links on this website. 

Kal was also on the Miss Global Organisation team as their Creative Director till March 2025.

If you don't find him shooting campaigns in Melbourne, Bali or Paris, you will find him somewhere in Asia working on his next denim or streetwear collection, or maybe on an educational project. Like always, every project has a purpose, and a message. 

Creative Head

Meet Joe Calvin, a highly experienced Creative Consultant with five years of expertise in the creative industry. Joe specializes in brand consultancy working with clients to improve their social media presence, brand positioning, and enhance their overall brand identity and communication.

In addition to his branding work, Joe is also passionate about creating quality content for corporate clients and capturing their events. 

Joe was recently honored to serve as the Program Head for Clothes Don't Maketh The Man Edition 2, a program focused on grooming and mentoring men to become the best versions of themselves. Joe has also worked with various international beauty pageants providing technical and organizational support. 

When Joe is not working on projects, he enjoys exploring the outdoors, pursuing his passion for photography, and seeking new sources of creative inspiration. He is constantly on the move, traveling throughout India and South East Asia for his work. Always excited to collaborate with like-minded individuals and businesses, Joe believes that great things happen when creative minds come together. Feel free to connect with Joe and create something amazing together!

Fashion Director I Stylist

Swa is the creative force behind the fashion & content at DIScover India Studios. With an innate sense of style and a deep understanding of fashion narratives, she curates and executes compelling visual stories for brands. As a professional model and content creator, she blends artistry with commercial appeal, ensuring every brand she collaborates with exudes confidence, authenticity and contemporary relevance.

Fluent in English, Hindi, Telugu and Gujarati, Swa brings a diverse cultural perspective to her work. Her content often rides the wave of trending topics but she adds a layer of authenticity and meaning, cutting through the chaos of social media.

While she thrives on creating content and shooting for brands across India, she values her personal space whenever possible—and when she’s not working, you are likely to find her exploring new places, sewing, sketching or meditating.