Fashion Photographer I Creative Director

Meet Julia Lazareva, renowned fashion photographer with an innate ability to capture the true essence of beauty in her images. With over 15 years of experience as a model and a fashion photographer, Julia has a deep understanding of the fashion industry and the art of visual storytelling.

Originally from Russia, Julia has been fortunate enough to work with some of the world's most iconic brands such as Avon, Estel, and City Bank. Her work has graced the covers of numerous international magazines as a model. And her creative work later cementing her status as a talented and sought-after photographer.

In addition to her photography career, Julia is also the founder of a modelling and etiquette school in her hometown, Bratsk,  which serves as a platform to give back to her community. She is passionate about empowering young women and helping them to realize their full potential both in and out of the fashion industry.

Currently, Julia also leads the program and business at the Australian Supermodel of the Year, where she shares her expertise and insights with aspiring models and industry professionals alike. 

With her unique blend of creativity, professionalism, and unwavering dedication, Julia Lazareva is a true visionary in the world of fashion photography, and an inspiration to all who work with her.

Julia frequently travels for modelling, agency and photography work but spends most of her time with projects in Russia, India & Indonesia currently.

Brand Strategist I Communication Designer

Kal is an Australian fashion photographer & communication designer based in Melbourne, who is passionate about creating meaningful and responsible content. His work focuses on projects that have a deeper purpose and impact on society, with a particular interest in helping young talent identify their strengths and supporting sustainable practices.

In addition to his photography work, Kal is also the co-creator and vision director of Australian Supermodel of the Year, an educational and learning program, that helps participants discover their inner supermodel and prepare them for the fashion and modelling industry through contemporary mentoring. He also initiated a similar program for men in India, called CDMTM ( Clothes Don't Maketh The Man ) , which focuses on grooming and mentoring men towards becoming a better version of themselves.

Kal loves travelling and collaborating with like-minded people and businesses to create a better world in small ways possible. He is always open to collaborations in the fashion, modelling, beauty, travel, and creative fields. You can check out his work and initiatives including Xollaborations, Australian Supermodel of the Year, Clothes Don't Maketh The Man, Discover India Studios, Sisterhood Enterprise, Fundamentals and From Silent Valley through varios links on this website. 

If you don't find him shooting campaigns in Melbourne, Bali or Paris, you will find him in Chennai working on his next denim collection, or on an educational project. Like always, every project has a purpose, and a message.