most powerfulpillars of brand building xplained by Kal Kalim

Beyond The 21-Day Habit Formation Myth

IntroductionDiscover the truth behind the widely believed 21-day habit formation myth. Unravelling the complexities of habit building and why a one-size-fits-all approach might not be the key to lasting change....
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most powerfulpillars of brand building xplained by Kal Kalim

EMBRACING TRUE DIVERSITY : Beyond appearances to the essence of thought

The concept of diversity has emerged as a cornerstone of progress and unity in a rapidly evolving global landscape. Traditionally, diversity is often associated with visible characteristics like race, ethnicity...
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most powerfulpillars of brand building xplained by Kal Kalim

GRATEFUL: A letter to the Clothes Don’t Maketh The Man Boys 2022 Edition

To the Remarkable CDMTM Boys, A heartfelt thank you resounds as we reflect upon the impactful journey of the "Spraying Happiness" campaign. Your unwavering participation, dedication and commitment to upholding...
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most powerfulpillars of brand building xplained by Kal Kalim

DISCLAIMER: Respectful engagement and clear guidelines throughout the campaign

It's imperative to note that throughout the "Spraying Happiness" campaign, utmost care was taken to ensure that the initiative upheld the values of respect, consideration and privacy. Clear guidelines were...
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style-up

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design is in the purpose

Design is not just about aesthetics or functionality. It’s about creating something with a larger purpose and impact on the …

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as queer as

AS QUEER AS is a designer collection created by Kal Kalim as part of the Metaphor Project. The all-white collection …

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metaphor

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clothes don’t maketh the man

Clothes Don’t taketh The Man (CDMTM) is a life-changing program founded by Kal Kalim, aimed at helping young men in …

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and they became one

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Discover India Studios is a collaborative project by Julia Lazareva & Kal Kalim in association with Jeans Corporation Australia & Clarence Models 
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