DISCLAIMER: Respectful engagement and clear guidelines throughout the campaign

DISCLAIMER: Respectful engagement and clear guidelines throughout the campaign

It’s imperative to note that throughout the “Spraying Happiness” campaign, utmost care was taken to ensure that the initiative upheld the values of respect, consideration and privacy. Clear guidelines were provided to all participants to ensure that the campaign’s intentions remained positive and non-intrusive. It was emphasised that the initiative should never infringe upon anyone’s privacy or comfort.

The campaign was designed with the utmost sensitivity towards the well-being and comfort of all individuals involved. Participants were given clear instructions not to approach individuals who were alone or to engage in conversations in secluded or deserted areas. These precautions were set in place to safeguard the privacy and feelings of all parties and to create an environment of respectful engagement.

The guidelines set forth for the campaign were aimed at fostering meaningful and positive connections. Participants were encouraged to approach groups of individuals in public spaces where there was a presence of people ensuring that the interactions were welcomed and in alignment with the campaign’s purpose. These guidelines were not only about respecting others’ boundaries but also about creating an atmosphere of genuine connection and understanding.

The “Spraying Happiness” campaign was built on the foundation of creating a better society through respectful interactions. It was not intended to invade personal space or intrude upon anyone’s privacy. Rather, it aimed to challenge the prevailing discomfort around engaging with strangers and to showcase that meaningful conversations can be initiated with care, respect and kindness.

The impact of the “Spraying Happiness” campaign was grounded in the fact that every step was taken to ensure that the initiative remained respectful, considerate and within the bounds of individual comfort. Through these precautions and guidelines, the campaign highlighted the significance of fostering meaningful interactions while upholding the values of respect and privacy for all involved.



XPLAINED is our initiative to share, collaborate, learn and communicate with absolute transparency. The author, Kal Kalim, is a Melbourne based fashion photographer, brand strategist and communication designer who has worked with fashion and lifestyle brands in Europe, Asia and Australia over the last two decades. He believes in the power of authenticity, creativity, originality, kindness and purpose. Purposeful and meaningful communication is at the core of every campaign or collaboration that he likes being a part of. Kal especially loves working with brands & businesses that strengthen local communities and are inspiring the next generation of creators, designers, thinkers and entrepreneurs to be authentic, creative & kind.

Kal also manages an educational & learning-style beauty pageant & modelling academy called ASOTY ( Australian Supermodel of the Year ). ASOTY is focused on helping girls discover their inner beauty and the true supermodel within them. And prepare them for the fashion and beauty industry through relevant coaching & ongoing mentoring. A similar program for men was initiated in India too during the pandemic. CDMTM ( Clothes Don’t Maketh The Man ) is world’s first hybrid program focused on coaching and grooming men towards becoming a better version of themselves. 

Kal loves travelling, and collaborating with people who want to make this world a better place through their word, walk and work.

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