“The myth. The math. The mystery. The mastery. And the magic, that goes into making people buy things that they don’t need, at prices they can’t afford. . . . The madness.” – Kal Kalim
“How do people perceive your brand? Is the desire for your brand strong enough? ‘ That is the most important challenge. The next one is “do they connect with your brand even if the desire is strong?” And the final one, “Is your brand affordable & available to this target audience?” – Kal Kalim
“This is how it is done.” “This is the only way to do it.” “I have been doing this for a long time.” “I have created multiple brands” All of this is irrelevant in today’s world. You Do You. There are no ***king rules. – Kal Kalim
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Put your Content Strategy through these three tests.” Is it relevant to your niche product or service? Is it authentic and original? Is it scalable in a way that is simple, system-driven and yet creative?” – Kal Kalim
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