DREAM DESIGN DELIVER

“The myth. The math. The mystery. The mastery. And the magic, that goes into making people buy things that they don’t need, at prices they can’t afford. . . . The madness.” – Kal Kalim

PERCEPTION CONNECTION ACCESS

“How do people perceive your brand? Is the desire for your brand strong enough? ‘ That is the first & most important step. The next one is the connection, “do they connect with your brand?” And the final one, “Is your brand affordable & available to this audience?” – Kal Kalim

EXPERTISE

Brand

Strategy

We understand that building a brand that connects with your target audience goes beyond . . .

Brand

Identity

We understand that your brand's visual and verbal identity is crucial in creating a lasting impression on . . .

Brand

Communication

We understand that delivering your brand's message through specific channels is essential in creating . . .

Brand

Collaborations

We understand that collaborating with the right brands, influencers, or organizations is a powerful way to . . .

Digital

Transformation

We understand that digital transformation is essential for businesses to achieve their sales . . .

SUSTAINABILITY

STEPS

We are committed to helping businesses take sustainable actions towards preserving our planet . . .

EXPLORE INNOVATE CREATE

“This is how it is done.” “This is the only way to do it.” “I have been doing this for a long time.” “I have created multiple brands” All of this is irrelevant in today’s world. There are no experts. There are no ***king rules. – Kal Kalim

APPOINTMENTS

You can make an appointment for a Business Consultation with our team here:

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RELEVANT AUTHENTIC SCALABLE

Put your Content Strategy through these tests.” Is it consistent? Is it creative? Is it authentic and original? Is it relevant to your audience? Is it informative and educational?  Is it scalable in a way that is simple & system-driven?  Most importantly, is it inspiring? ” – Kal Kalim

most powerfulpillars of brand building xplained by Kal Kalim

Beyond The 21-Day Habit Formation Myth

IntroductionDiscover the truth behind the widely believed 21-day habit formation myth. Unravelling the complexities of habit building and why a one-size-fits-all approach might not be the key to lasting change....
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most powerfulpillars of brand building xplained by Kal Kalim

EMBRACING TRUE DIVERSITY : Beyond appearances to the essence of thought

The concept of diversity has emerged as a cornerstone of progress and unity in a rapidly evolving global landscape. Traditionally, diversity is often associated with visible characteristics like race, ethnicity...
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most powerfulpillars of brand building xplained by Kal Kalim

GRATEFUL: A letter to the Clothes Don’t Maketh The Man Boys 2022 Edition

To the Remarkable CDMTM Boys, A heartfelt thank you resounds as we reflect upon the impactful journey of the "Spraying Happiness" campaign. Your unwavering participation, dedication and commitment to upholding...
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most powerfulpillars of brand building xplained by Kal Kalim

DISCLAIMER: Respectful engagement and clear guidelines throughout the campaign

It's imperative to note that throughout the "Spraying Happiness" campaign, utmost care was taken to ensure that the initiative upheld the values of respect, consideration and privacy. Clear guidelines were...
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style-up

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design is in the purpose

Design is not just about aesthetics or functionality. It’s about creating something with a larger purpose and impact on the …

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as queer as

AS QUEER AS is a designer collection created by Kal Kalim as part of the Metaphor Project. The all-white collection …

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metaphor

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clothes don’t maketh the man

Clothes Don’t taketh The Man (CDMTM) is a life-changing program founded by Kal Kalim, aimed at helping young men in …

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and they became one

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Discover India Studios is a collaborative project by Julia Lazareva & Kal Kalim in association with Jeans Corporation Australia & Clarence Models 
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SMELLS LIKE YOU

SPRAYING HAPPINESS

DESIGN IS IN PURPOSE

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