DREAM DESIGN DELIVER

“The myth. The math. The mystery. The mastery. And the magic, that goes into making people buy things that they don’t need, at prices they can’t afford. . . . The madness.” – Kal Kalim

PERCEPTION CONNECTION ACCESS

“How do people perceive your brand? Is the desire for your brand strong enough? ‘ That is the first & most important step. The next one is the connection, “do they connect with your brand?” And the final one, “Is your brand affordable & available to this audience?” – Kal Kalim

EXPERTISE

Brand

Strategy

We understand that building a brand that connects with your target audience goes beyond . . .

Brand

Identity

We understand that your brand's visual and verbal identity is crucial in creating a lasting impression on . . .

Brand

Communication

We understand that delivering your brand's message through specific channels is essential in creating . . .

Brand

Collaborations

We understand that collaborating with the right brands, influencers, or organizations is a powerful way to . . .

Digital

Transformation

We understand that digital transformation is essential for businesses to achieve their sales . . .

SUSTAINABILITY

STEPS

We are committed to helping businesses take sustainable actions towards preserving our planet . . .

EXPLORE INNOVATE CREATE

“This is how it is done.” “This is the only way to do it.” “I have been doing this for a long time.” “I have created multiple brands” All of this is irrelevant in today’s world. There are no experts. There are no ***king rules. – Kal Kalim

APPOINTMENTS

You can make an appointment for a Business Consultation with our team here:

1Personal Detail
2Communication Email
3Booking Details
What is your Name?(Required)

RELEVANT AUTHENTIC SCALABLE

Put your Content Strategy through these tests.” Is it consistent? Is it creative? Is it authentic and original? Is it relevant to your audience? Is it informative and educational?  Is it scalable in a way that is simple & system-driven?  Most importantly, is it inspiring? ” – Kal Kalim

most powerfulpillars of brand building xplained by Kal Kalim

5 Most Powerful Pillars of Brand Building

"It's the story we tell, the image we project and the emotions we evoke." It's a journey that began with a simple concept—awareness. Businesses, whether big or small, sought ways...
Read More
most powerfulpillars of brand building xplained by Kal Kalim

Beyond The 21-Day Habit Formation Myth

IntroductionDiscover the truth behind the widely believed 21-day habit formation myth. Unravelling the complexities of habit building and why a one-size-fits-all approach might not be the key to lasting change....
Read More
most powerfulpillars of brand building xplained by Kal Kalim

WHERE DO YOU LIVE? Navigating the clouded landscape of our personal and professional lives

My answer to this question has kept changing over the last few years. Currently, “I live on whatsapp.” That is where you will find me.  Our lives have transcended physical...
Read More
most powerfulpillars of brand building xplained by Kal Kalim

EMBRACING TRUE DIVERSITY : Beyond appearances to the essence of thought

The concept of diversity has emerged as a cornerstone of progress and unity in a rapidly evolving global landscape. Traditionally, diversity is often associated with visible characteristics like race, ethnicity...
Read More
most powerfulpillars of brand building xplained by Kal Kalim

KAL KALIM : Rediscovering Humanity in Business

Though the world of business and marketing is ever-evolving, there's a term that has gained ubiquitous usage. It is a phrase that rolls off the tongues of entrepreneurs, marketers and...
Read More
most powerfulpillars of brand building xplained by Kal Kalim

CONSISTENCY IN BRANDING: Crafting a lasting impression

Trends will keep evolving at the blink of an eye while one factor remains constant: the power of consistency in branding.  Often hailed as the cornerstone of successful branding, consistency...
Read More
most powerfulpillars of brand building xplained by Kal Kalim

OUR PHILOSOPHY: Navigating brand success with a wholistic approach

We often encounter brands and businesses who approach us with immediate needs for a specific season or project. And we totally understand and respect that. Having been personally working with...
Read More
most powerfulpillars of brand building xplained by Kal Kalim

EMBRACING A BREATH OF FRESH AIR: The Smoke-Free Initiative with Jass Fresh and Jass Cool

'The purpose behind the Smoke-Free Initiative' The Smoke-Free Campaign is more than just a plea to quit smoking. It is a rallying cry for a smoke-free world. Its purpose resonates...
Read More
most powerfulpillars of brand building xplained by Kal Kalim

GRATEFUL: A letter to the Clothes Don’t Maketh The Man Boys 2022 Edition

To the Remarkable CDMTM Boys, A heartfelt thank you resounds as we reflect upon the impactful journey of the "Spraying Happiness" campaign. Your unwavering participation, dedication and commitment to upholding...
Read More
most powerfulpillars of brand building xplained by Kal Kalim

DISCLAIMER: Respectful engagement and clear guidelines throughout the campaign

It's imperative to note that throughout the "Spraying Happiness" campaign, utmost care was taken to ensure that the initiative upheld the values of respect, consideration and privacy. Clear guidelines were...
Read More
most powerfulpillars of brand building xplained by Kal Kalim

SPRAYING HAPPINESS: Connecting hearts and initiating change through genuine conversations

The "Spraying Happiness" campaign stands as a refreshing testament to the power of human interaction, kindness and genuine conversations.  This collaborative effort between Clothes Don't Maketh the Man (CDMTM) Season...
Read More
most powerfulpillars of brand building xplained by Kal Kalim

JASS NUMBER ONE: Redefining elegance with the “Jass Number One” campaign

Innovation often stems from unexpected sources in the world of advertising and communication. Our journey with Jass Perfumes, in collaboration with SFP Sons, is a testament to this notion. A...
Read More
This error message is only visible to WordPress admins

Error: No connected account.

Please go to the Instagram Feed settings page to connect an account.

style-up

Read More

design is in the purpose

Design is not just about aesthetics or functionality. It’s about creating something with a larger purpose and impact on the …

Read More

as queer as

AS QUEER AS is a designer collection created by Kal Kalim as part of the Metaphor Project. The all-white collection …

Read More

metaphor

Read More

clothes don’t maketh the man

Clothes Don’t taketh The Man (CDMTM) is a life-changing program founded by Kal Kalim, aimed at helping young men in …

Read More

and they became one

Read More

miles to go

DIScover India Studios takes a unique approach to campaigns, one that prioritizes diversity, inclusiveness, and ethical practices. For over two …

Read More

rise of a nation

Read More
2023 © Discover India Studioas I All Rights Reserved
 
Discover India Studios is a collaborative project by Julia Lazareva & Kal Kalim in association with Jeans Corporation Australia & Clarence Models 
Close Menu

YOU ARE PRECIOUS

DIAMONDS ARE FOREVER

SISTERHOOD ENTERPRISE

WITH LOVE FROM MUM

SMELLS LIKE YOU

SPRAYING HAPPINESS

DESIGN IS IN PURPOSE

ISLAND OF GODS

SELF CARE

STREET WORKSHOP