Julia Lazareva

Fashion Photographer I Model Coach

Meet Julia Lazareva, renowned fashion photographer with an innate ability to capture the true essence of beauty in her images. With over 15 years of experience as a model and a fashion photographer, Julia has a deep understanding of the fashion industry and the art of visual storytelling.

Originally from Russia, Julia has been fortunate enough to work with some of the world’s most iconic brands such as Avon, Estel, and City Bank. Her work has graced the covers of numerous international magazines as a model. And her creative work later cementing her status as a talented and sought-after photographer.

In addition to her photography career, Julia is also the founder of a modelling and etiquette school in her hometown, Bratsk,  which serves as a platform to give back to her community. She is passionate about empowering young women and helping them to realize their full potential both in and out of the fashion industry.

Currently, Julia also leads the program and business at the Australian Supermodel of the Year, where she shares her expertise and insights with aspiring models and industry professionals alike. 

With her unique blend of creativity, professionalism, and unwavering dedication, Julia Lazareva is a true visionary in the world of fashion photography, and an inspiration to all who work with her.

Julia frequently travels for modelling, agency and photography work but spends most of her time with projects in Russia, India & Indonesia currently.

Xplained by Kal Kalim Coach, Designer, Fashion Photographer, Communication Designer, & Creative Director Australia, Bali, France, India

Why do inspiring brands need a Fashion Photographer who understands branding?

Your brand needs a Fashion Photographer who understands branding! By Kal Kalim | DIScover India Studios In a world where everything is visual, the right image can define the future...
Read More
Xplained by Kal Kalim Coach, Designer, Fashion Photographer, Communication Designer, & Creative Director Australia, Bali, France, India

STOP ASSUMING THAT LOCAL IS SUSTAINABLE

STOP ASSUMING LOCAL IS SUSTAINABLE "Rethinking sustainable fashion in India beyond proximity and sentimentality." The Dangerous Oversimplification in Conscious Fashion In an era where sustainability in fashion has become both...
Read More
Xplained by Kal Kalim Coach, Designer, Fashion Photographer, Communication Designer, & Creative Director Australia, Bali, France, India

DEAR CREATOR, PLEASE STEAM

Dear Creator, Please Steam It. Dear Creator, Please steam it. A Small act that honours the craft and elevates the image A reflection from someone who still believes fashion is...
Read More
Xplained by Kal Kalim Coach, Designer, Fashion Photographer, Communication Designer, & Creative Director Australia, Bali, France, India

SUSTAINABILITY STEPS. MAKING SUSTAINABILITY ACHIEVABLE FOR EVERY BRAND

Sustainability Steps Initiative: Transforming Ethical Brands through Purposeful & Practical Sustainability Solutions Sustainability often feels overwhelming, like an all-or-nothing goal only big brands or experts can pursue. At DIScover India...
Read More
Xplained by Kal Kalim Coach, Designer, Fashion Photographer, Communication Designer, & Creative Director Australia, Bali, France, India

The Future of Streetwear: The Evolution of the Movement

The Future of Streetwear: The Evolution of the Movement Streetwear is not dead—it is evolving. This evolution is not just a trend shift. It is a cultural awakening. The hype...
Read More
Xplained by Kal Kalim Coach, Designer, Fashion Photographer, Communication Designer, & Creative Director Australia, Bali, France, India

Let us design for the living now. Not the Dead Muse.

An open call to fashion’s future from a designer who is done playing dress-up. It is like the fashion world is stuck in this loop of romanticising the past—always digging...
Read More
Xplained by Kal Kalim Coach, Designer, Fashion Photographer, Communication Designer, & Creative Director Australia, Bali, France, India

Breathing Brands: Why Storytelling Should be Alive, Not Scripted

Breathing Brands: The evolution of Storytelling by Kal Kalim There is a word that gets thrown around a lot in creative and branding circles: Storytelling. Everyone has a take. Everyone...
Read More
Xplained by Kal Kalim Coach, Designer, Fashion Photographer, Communication Designer, & Creative Director Australia, Bali, France, India

Building a Streetwear Brand & Launching a Shopify Store Are Two Different Things

Building a Streetwear Brand & Launching a Shopify Store Are Two Different Things Since launching a label today takes less than 24 hours and a Canva logo, streetwear has become...
Read More
Xplained by Kal Kalim Coach, Designer, Fashion Photographer, Communication Designer, & Creative Director Australia, Bali, France, India

Redefining Collaboration in the Fashion Industry: The COLLABORATIONS Initiative

Redefining Collaboration in the Fashion Industry: The COLLABORATIONS InitiativeBy Kal Kalim, Creative Director at DIScover India Studios This movement is not just for us, but for the next generation. It...
Read More
Xplained by Kal Kalim Coach, Designer, Fashion Photographer, Communication Designer, & Creative Director Australia, Bali, France, India

5 Most Powerful Pillars of Brand Building

"It's the story we tell, the image we project and the emotions we evoke." It's a journey that began with a simple concept—awareness. Businesses, whether big or small, sought ways...
Read More
Xplained by Kal Kalim Coach, Designer, Fashion Photographer, Communication Designer, & Creative Director Australia, Bali, France, India

Beyond The 21-Day Habit Formation Myth

Introduction Discover the truth behind the widely believed 21-day habit formation myth. Unravelling the complexities of habit building and why a one-size-fits-all approach might not be the key to lasting...
Read More
Xplained by Kal Kalim Coach, Designer, Fashion Photographer, Communication Designer, & Creative Director Australia, Bali, France, India

WHERE DO YOU LIVE? Navigating the clouded landscape of our personal and professional lives

My answer to this question has kept changing over the last few years. Currently, “I live on whatsapp.” That is where you will find me.  Our lives have transcended physical...
Read More
This error message is only visible to WordPress admins

Error: No connected account.

Please go to the Instagram Feed settings page to connect an account.

The Final Warning Sustainability Steps Initiative by Kal Kalim in collaboration with UNMODA Progressive Luxury Streetwear & the Australian Supermodel of the Year ASOTY

The Final Warning

UNmoda x Miss Global: The Final Warning Initiative – A Global Stand for Climate Action through Fashion Bangkok, March 8th …

Read More

style-up

Read More

design is in the purpose

Design is not just about aesthetics or functionality. It’s about creating something with a larger purpose and impact on the …

Read More

as queer as

AS QUEER AS is a designer collection created by Kal Kalim as part of the Metaphor Project. The all-white collection …

Read More

metaphor

Read More

clothes don’t maketh the man

Clothes Don’t taketh The Man (CDMTM) is a life-changing program founded by Kal Kalim, aimed at helping young men in …

Read More

and they became one

Read More

miles to go

DIScover India Studios takes a unique approach to campaigns, one that prioritizes diversity, inclusiveness, and ethical practices. For over two …

Read More

rise of a nation

Read More
2025 © Discover India Studios I All Rights Reserved
 
Discover India Studios is a collaborative project by Kal Kalim in association with Jeans Corporation Australia & Clarence Models 
 
advertising I branding I communication I design I events I fashion
Close Menu

YOU ARE PRECIOUS

DIAMONDS ARE FOREVER

SISTERHOOD ENTERPRISE

WITH LOVE FROM MUM

SMELLS LIKE YOU

SPRAYING HAPPINESS

DESIGN IS IN PURPOSE

ISLAND OF GODS

SELF CARE

STREET WORKSHOP