Sustainability Steps Initiative: Transforming Ethical Brands through Purposeful & Practical Sustainability Solutions Sustainability often feels overwhelming, like an all-or-nothing goal only big brands or experts can pursue. At DIScover India…
The Future of Streetwear: The Evolution of the Movement Streetwear is not dead—it is evolving. This evolution is not just a trend shift. It is a cultural awakening. The hype…
An open call to fashion’s future from a designer who is done playing dress-up. It is like the fashion world is stuck in this loop of romanticising the past—always digging…
Breathing Brands: The evolution of Storytelling by Kal Kalim There is a word that gets thrown around a lot in creative and branding circles: Storytelling. Everyone has a take. Everyone…
If you're building a streetwear brand in India today, your job is not to echo someone else's story. Your job is to reflect and respond to the real issues facing our youth—mental health, gender identity, climate change, cultural expression, inequality, rebellion, freedom.
My answer to this question has kept changing over the last few years. Currently, “I live on whatsapp.” That is where you will find me. Our lives have transcended physical…
The concept of diversity has emerged as a cornerstone of progress and unity in a rapidly evolving global landscape. Traditionally, diversity is often associated with visible characteristics like race, ethnicity…
Though the world of business and marketing is ever-evolving, there's a term that has gained ubiquitous usage. It is a phrase that rolls off the tongues of entrepreneurs, marketers and…
Navigating brand success We often encounter brands and businesses who approach us with immediate needs for a specific season or project. And we totally understand and respect that. Having been…
'The purpose behind the Smoke-Free Initiative' The Smoke-Free Campaign is more than just a plea to quit smoking. It is a rallying cry for a smoke-free world. Its purpose resonates…
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UNmoda x Miss Global: The Final Warning Initiative – A Global Stand for Climate Action through Fashion Bangkok, March 8th …
Design is not just about aesthetics or functionality. It’s about creating something with a larger purpose and impact on the …
AS QUEER AS is a designer collection created by Kal Kalim as part of the Metaphor Project. The all-white collection …
Clothes Don’t taketh The Man (CDMTM) is a life-changing program founded by Kal Kalim, aimed at helping young men in …
DIScover India Studios takes a unique approach to campaigns, one that prioritizes diversity, inclusiveness, and ethical practices. For over two …
