Most fashion brands hire photographers. But to build brand identity, you need one who understands storytelling, strategy and creative direction.
Sustainability Steps Initiative: Transforming Ethical Brands through Purposeful & Practical Sustainability Solutions Sustainability often feels overwhelming, like an all-or-nothing goal only big brands or experts can pursue. At DIScover India…
Breathing Brands: The evolution of Storytelling by Kal Kalim There is a word that gets thrown around a lot in creative and branding circles: Storytelling. Everyone has a take. Everyone…
Redefining Collaboration in the Fashion Industry: The COLLABORATIONS InitiativeBy Kal Kalim, Creative Director at DIScover India Studios This movement is not just for us, but for the next generation. It…
The concept of diversity has emerged as a cornerstone of progress and unity in a rapidly evolving global landscape. Traditionally, diversity is often associated with visible characteristics like race, ethnicity…
Though the world of business and marketing is ever-evolving, there's a term that has gained ubiquitous usage. It is a phrase that rolls off the tongues of entrepreneurs, marketers and…
Trends will keep evolving at the blink of an eye while one factor remains constant: the power of consistency in branding. Often hailed as the cornerstone of successful branding, consistency…
Navigating brand success We often encounter brands and businesses who approach us with immediate needs for a specific season or project. And we totally understand and respect that. Having been…
'The purpose behind the Smoke-Free Initiative' The Smoke-Free Campaign is more than just a plea to quit smoking. It is a rallying cry for a smoke-free world. Its purpose resonates…
It's imperative to note that throughout the "Spraying Happiness" campaign, utmost care was taken to ensure that the initiative upheld the values of respect, consideration and privacy. Clear guidelines were…
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UNmoda x Miss Global: The Final Warning Initiative – A Global Stand for Climate Action through Fashion Bangkok, March 8th …
Design is not just about aesthetics or functionality. It’s about creating something with a larger purpose and impact on the …
AS QUEER AS is a designer collection created by Kal Kalim as part of the Metaphor Project. The all-white collection …
Clothes Don’t taketh The Man (CDMTM) is a life-changing program founded by Kal Kalim, aimed at helping young men in …
DIScover India Studios takes a unique approach to campaigns, one that prioritizes diversity, inclusiveness, and ethical practices. For over two …
