STOP ASSUMING THAT LOCAL IS SUSTAINABLE
In the rush to support local fashion, are we mistaking proximity for responsibility? In this thought-provoking piece, Kal Kalim Xplains the dangerous assumption that “local equals sustainable” in the Indian fashion landscape. From artisan tokenism to aesthetic greenwashing, this essay is a wake-up call to rethink what sustainability truly means — beyond nostalgia, nationalism or hashtags.