Entry Terms

01 Who is running this

The Auditions is run by Lawrence & Mayo Boutique, the organiser, with X Studios as its creative partner. References to "we", "us" and "our" mean Lawrence & Mayo Boutique and X Studios acting together for the purposes of the search. The organising legal entity is X Studios and Fashion Labs, registered at 4C, 4th Floor, Trisquare Vedha, 2nd South Cross Street, Kovai Thirunagar, Coimbatore 641014, Tamil Nadu, India.

02 Who can enter

Entry is open to residents of India who were born on or after 1 January 1997 and who are aged 18 or over on 30 June 2026. One entry per person. Employees of Lawrence & Mayo Boutique and X Studios, and their immediate families, may not enter.

03 How to enter

Enter through the online entry form while the open call is open. To enter, you must:

• Give accurate details, including your name, date of birth, the city you live in, your nearest Boutique, your email and your phone or WhatsApp number.
• Provide a public Instagram handle. Entries with a private Instagram account will not be processed.
• Submit one selfie of yourself and your written response.
• Follow Lawrence & Mayo Boutique on Instagram, @lnmboutiqueofficial.
• Agree to these terms.

Entry is free. No purchase is necessary at any stage.

04 How the search runs

The open call runs through June and closes on 12th July 2026. Shortlisted entrants are invited to a short online audition. Twelve finalists from each city are then invited to their respective Boutiques in Chennai, Delhi, Hyderabad and Kolkata. The Face and Voice of Lawrence & Mayo Boutique is announced by 7th August 2026. We may change these stages or dates where reasonably necessary, and will let entrants know of any material change.

05 What makes a valid entry

The selfie must be of you. The words must be your own. The details you give must be true and your own. We may remove or set aside any entry that is incomplete, that is not genuinely yours, or that is offensive, unlawful, or infringes the rights of any other person.

06 Following on Instagram

Following Lawrence & Mayo Boutique on Instagram, @lnmboutiqueofficial, is a condition of entry. You confirm this when you enter. We may ask you to confirm it again at later stages of the search.

07 Selection and judging

Entries are reviewed by a panel drawn from Lawrence & Mayo Boutique and X Studios, applying a consistent standard at every round. We may consider presence, voice, point of view and fit with the brand. Shortlisted entrants and finalists are contacted by email or WhatsApp. All selection decisions rest with the panel and are final.

08 The role and the reward

The chosen Face and Voice is appointed for a defined term, which is confirmed in writing on selection and set out in a separate agreement. The role may include appearing across the campaign and in the Boutiques, a frame wardrobe from the collection, and presence at brand events. Entering, being shortlisted, or reaching the finals does not guarantee selection or any ongoing engagement.

09 Use of your entry

By entering, you give Lawrence & Mayo Boutique and X Studios the right to use, reproduce, edit and display your entry, including your selfie, your words, your first name, your city and your Instagram handle, across the campaign and its channels, including social media, the Boutiques, the website and press, for the purposes of the search and its promotion. This right is granted free of any fee. You confirm the entry is yours to submit and that you have the right to grant this.

10 Your information and privacy

The personal details you give are used to run the search and to contact you about it. They are handled in line with the Lawrence & Mayo Boutique privacy policy and applicable data protection law in India, including the Digital Personal Data Protection Act. You may ask us about the information we hold about you by writing to [email protected].

11 Conduct and disqualification

We may disqualify any entry that breaches these terms, that is fraudulent, that is submitted in bad faith, or that attempts to interfere with the fair running of the search.

12 Changes and cancellation

We may amend these terms, and we may change, pause or withdraw the search, where reasonably necessary. Where a change is material, we will communicate it through the entry channels.

13 Liability

We are not responsible for entries that are lost, delayed, incomplete or not received because of technical faults or other matters outside our reasonable control. Nothing in these terms limits any liability that cannot be limited or excluded under applicable law.

14 Governing law

These terms are governed by the laws of India, and the courts at Coimbatore have jurisdiction over any dispute arising from them.

15 Questions

If you have a question about the search or about these terms, write to us at [email protected].