The Auditions

About This Policy

01Introduction

X Studios is a creative and fashion lab. For The Auditions, the search for the Face and Voice of Lawrence & Mayo Boutique, X Studios acts as the organising creative partner and is responsible for receiving, processing and managing entry data.

This Privacy Policy explains how X Studios collects, uses, discloses and safeguards your information when you submit an entry to The Auditions. Please read it carefully before you submit.

By entering The Auditions, you confirm that you have read this policy and that you agree to the processing of your personal data as described here.

X Studios is the Data Fiduciary for The Auditions and decides how entry data is collected and used for the search. Lawrence & Mayo Boutique (Premier Opticals Private Limited) is the Data Fiduciary for its own customer and retail data. This policy covers X Studios’ processing activities in connection with The Auditions only. For Lawrence & Mayo Boutique’s own privacy policy, visit boutique.lawrenceandmayo.com.

What We Hold

02Information We Collect

We may collect the following types of information when you enter The Auditions:

• Personal Information: name, date of birth, email address, phone or WhatsApp number, city of residence and nearest Boutique.
• Social Media Information: your public Instagram handle.
• Submission Content: a selfie photograph and your written response.
• Consent Records: confirmation of Instagram follow and agreement to entry terms.
• Non-Personal Information: browser type, device information and IP address, for security and fraud prevention.

Purpose

03How We Use Your Information

We use the collected information for the following purposes:

• To receive, process and assess your entry to The Auditions.
• To communicate with you about your entry, shortlisting and finalist stages.
• To share your entry with the judging panel drawn from X Studios and Lawrence & Mayo Boutique.
• To use, reproduce, edit and display your entry including your selfie, your words, your first name, your city and your Instagram handle across the campaign and its channels, where you have consented to this use.
• To comply with legal obligations and enforce the entry terms.
• To generate aggregated, anonymised reporting on campaign reach and entry volumes for internal use.

Who Sees Your Data

04Sharing Your Information

We do not sell, rent or trade your personal information to third parties. We may share your information with:

• Lawrence & Mayo Boutique: as co-organiser, for judging, finalist selection and campaign use, consistent with their privacy policy.
• The judging panel: members from X Studios and Lawrence & Mayo Boutique, bound by confidentiality.
• Legal Authorities: when required by law or in response to valid legal processes.
• Technology Vendors: trusted third-party providers engaged to operate the entry system, acting under data processing agreements compliant with the Digital Personal Data Protection Act 2023.

Keeping It Safe

05Data Security

We implement industry-standard security measures to protect your personal information. Entry submissions are transmitted over encrypted connections. Access to entry data is restricted to authorised personnel involved in running The Auditions.

No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

X Studios conducts an access review at the close of each stage of The Auditions to ensure entry data is accessible only to those with an active role in the search. Credentials are revoked promptly when no longer required.

How Long We Keep It

06Data Retention

Entry data for unsuccessful entrants is retained for six months after the winner is announced, then securely deleted. Campaign content that has been published is retained for the duration of the campaign. The winner’s data is held for the one-year appointment term and for two further years thereafter, in line with X Studios’ contractual record-keeping requirements.

X Studios specificLawrence & Mayo Boutique’s privacy policy does not specify retention periods. This clause is X Studios-specific and reflects the defined, time-limited nature of The Auditions.

Tracking

07Cookies and Tracking Technologies

X Studios does not operate a public-facing website for The Auditions and does not use cookies or tracking technologies in connection with the entry process.

What You Can Do

08Your Rights

Under applicable Indian law, including the Digital Personal Data Protection Act 2023, you may have the following rights:

• Access and Update: request access to or correction of your personal data.
• Withdraw Consent: opt out of the use of your entry in campaign materials at any time, subject to the practical limitations set out below.
• Data Deletion: request deletion of your personal data, subject to legal or contractual obligations and the requirements of running the search.
• Nominate a Representative: nominate a representative to exercise your rights on your behalf.

Where you withdraw consent to campaign use after content has already been published in print or on third-party platforms, we will cease future use but cannot guarantee retroactive removal. We will inform you of any limitations at the time of your request.

To exercise any of these rights, write to us at [email protected].

External Platforms

09Third-Party Links and Platforms

Entry requires a public Instagram account. Instagram is operated by a third party and its own privacy policy applies. Following @lnmboutiqueofficial is a condition of entry but does not give X Studios any access to your Instagram data beyond your public handle and public posts.

We are not responsible for the privacy practices of any third-party platforms linked to or from The Auditions. We encourage you to review their privacy policy before providing personal information.

Age

10Children’s Privacy

The Auditions is open only to individuals aged 18 or over on 30 June 2026. We do not knowingly collect personal information from anyone under 18. If we become aware that an entry has been submitted by a person under 18, we will remove it and delete the associated data promptly.

Updates

11Changes to This Policy

We reserve the right to update this Privacy Policy at any time. Any material changes will be communicated through the entry channels. It is your responsibility to review this policy periodically. The current version always applies to your entry.

Legal

12Governing Law

This policy is governed by the laws of India, including the Digital Personal Data Protection Act 2023. Any dispute arising from it is subject to the jurisdiction of the courts at Coimbatore.

Reach Us

13Contact Us

If you have any questions, concerns or requests regarding this Privacy Policy, please contact X Studios:

X Studios specificAll Data Principal requests and privacy correspondence relating to The Auditions should be directed to X Studios at the address above.

By entering The Auditions, you consent to the collection, use and sharing of your information as described in this Privacy Policy.