DESIGN IS IN THE PURPOSE

 

Design is not just about aesthetics or functionality. It’s about creating something with a larger purpose and impact on the world. Kal Kalim’s philosophy “Design is in the Purpose” emphasizes that designers have a responsibility to understand the needs of today’s world, especially in the face of widespread inequality, the climate crisis, and failing societies.

In a world where the pursuit of profits and material success has taken center stage, it’s essential to realize that design can no longer be divorced from its larger context. Designers must be mindful of the impact their creations have on society and the environment. They must consider the effects of their work on future generations and strive to create solutions that are sustainable and equitable.

Design with purpose means understanding that design is not just a tool to sell products but a tool to create solutions that address some of the world’s most pressing issues. It means being empathetic, curious, and committed to finding solutions that are inclusive, diverse, and socially responsible.

‘Design with purpose’ is about designing for the greater good, and that’s what we need more of in today’s world. By embracing this philosophy, we can create a better world, one design at a time.

 

METAPHOR was a designer’s attempt to reflect on the changes that we as a society have consciously embraced by continuously liberating ourselves from the dogma which we have lived with for centuries. This collaboration between World of Jass and Kal Kalim is a continuation of his previous work showcased at the Adelaide Fashion Festival in 2015, 2016 and 2017. The label was inspired by the changing face of our society that gradually was opening up to diversity and becoming an all-inclusive world. It doesn’t discriminate on the basis of gender.
Metaphor is the change that humanity should have made long ago – the change that many have fought against but only a few have fought for. Metaphor is the courage to fight prejudice, hatred and discrimination. Metaphor is the new age of acceptance, inclusion and equality. Metaphor is unity. One thread. One fragrance. One colour. One world.
Xplained by Kal Kalim Designer, Fashion Photographer & Creative Director Australia, Bali, France, India

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Xplained by Kal Kalim Designer, Fashion Photographer & Creative Director Australia, Bali, France, India

5 Most Powerful Pillars of Brand Building

"It's the story we tell, the image we project and the emotions we evoke." It's a journey that began with a simple concept—awareness. Businesses, whether big or small, sought ways...
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Xplained by Kal Kalim Designer, Fashion Photographer & Creative Director Australia, Bali, France, India

Beyond The 21-Day Habit Formation Myth

Introduction Discover the truth behind the widely believed 21-day habit formation myth. Unravelling the complexities of habit building and why a one-size-fits-all approach might not be the key to lasting...
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Xplained by Kal Kalim Designer, Fashion Photographer & Creative Director Australia, Bali, France, India

WHERE DO YOU LIVE? Navigating the clouded landscape of our personal and professional lives

My answer to this question has kept changing over the last few years. Currently, “I live on whatsapp.” That is where you will find me.  Our lives have transcended physical...
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Xplained by Kal Kalim Designer, Fashion Photographer & Creative Director Australia, Bali, France, India

EMBRACING TRUE DIVERSITY : Beyond appearances to the essence of thought

The concept of diversity has emerged as a cornerstone of progress and unity in a rapidly evolving global landscape. Traditionally, diversity is often associated with visible characteristics like race, ethnicity...
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Xplained by Kal Kalim Designer, Fashion Photographer & Creative Director Australia, Bali, France, India

Rediscovering Humanity in Business

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Xplained by Kal Kalim Designer, Fashion Photographer & Creative Director Australia, Bali, France, India

CONSISTENCY IN BRANDING: Crafting a lasting impression

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Xplained by Kal Kalim Designer, Fashion Photographer & Creative Director Australia, Bali, France, India

OUR PHILOSOPHY: Navigating brand success with a wholistic approach

Navigating brand success We often encounter brands and businesses who approach us with immediate needs for a specific season or project. And we totally understand and respect that. Having been...
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Discover India Studios is a collaborative project by Kal Kalim in association with Jeans Corporation Australia & Clarence Models 
 
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