Design is not just about aesthetics or functionality. It’s about creating something with a larger purpose and impact on the world. Kal Kalim’s philosophy “Design is in the Purpose” emphasizes that designers have a responsibility to understand the needs of today’s world, especially in the face of widespread inequality, the climate crisis, and failing societies.
In a world where the pursuit of profits and material success has taken center stage, it’s essential to realize that design can no longer be divorced from its larger context. Designers must be mindful of the impact their creations have on society and the environment. They must consider the effects of their work on future generations and strive to create solutions that are sustainable and equitable.
Design with purpose means understanding that design is not just a tool to sell products but a tool to create solutions that address some of the world’s most pressing issues. It means being empathetic, curious, and committed to finding solutions that are inclusive, diverse, and socially responsible.
‘Design with purpose’ is about designing for the greater good, and that’s what we need more of in today’s world. By embracing this philosophy, we can create a better world, one design at a time.