ART & ARITHMETIC OF ADVERTISING

Advertising today is all about making a connection with your audience. It’s about understanding who they are, what they want, and how your brand can fit into their lives. By creating engaging content and delivering it through various channels, advertisers can effectively communicate their message to their target audience.

In today’s world, advertising goes beyond just promoting a product or service. It’s about building a relationship with your customers and establishing brand loyalty. This can be achieved through various means such as social media, influencer marketing, and personalized advertising.

At the core of successful advertising is a clear understanding of the brand’s vision and values, as well as the landscape in which it operates. Advertisers must also have a keen understanding of their team and the unique talents and perspectives they bring to the table.

Overall, advertising is a dynamic and ever-evolving industry that requires a deep understanding of the audience, brand vision, and the latest trends in the market. By staying true to these fundamentals and delivering impactful campaigns, advertisers can build strong connections with their customers and drive business success.

BTBTS

Behind The BTS ( Behind the “Behind The Scenes” ) is a platform for models, brands, experts and industry professionals to share stories and insights about the world of advertising, modelling, social media and fashion in order to bring more transparency, responsibility and accountability.

An initiative by Kal Kalim in partnership with Australian Supermodel of the Year ( ASOTY ) , Clothes Don’t Maketh The Man ( CDMTM ) & Discover India Studios. 

2023 @ Copyrights Australian Supermodel of the Year 

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Discover India Studios is a collaborative project by Julia Lazareva & Kal Kalim in association with Jeans Corporation Australia & Clarence Models 
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